Zásady ochrany osobních údajů

Privacy Policy

1. Data Controller
2. In accordance with the applicable legislation on the protection of personal data and information security, in particular Act No. 110/2019 Coll., on the Processing of Personal Data, as amended (hereinafter referred to as the "Personal Data Processing Act"), and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (hereinafter referred to as the "GDPR"), the company HRAČKOLKA s.r.o., with its registered office at Prakšice 331, 687 56 Prakšice, Company ID No.: 08738297, registered in the Commercial Register maintained by the Regional Court in Brno, Section C, Insert 120447, for the sale of goods through the online store located at www.momkii.com (hereinafter referred to as "HRAČKOLKA s.r.o." or "we"), publishes these rules governing the processing of personal data (hereinafter referred to as the "Policy").
3. We follow this Policy particularly when operating the website located at momkii.com (hereinafter referred to as the "Website"), in relation to our users and when communicating with our customers or suppliers. In accordance with Article 4(7) of the GDPR, HRAČKOLKA s.r.o. acts as the Data Controller (hereinafter referred to as the "Controller") when processing personal data.
4. The Controller has not appointed a Data Protection Officer.
5. The Controller's contact details are as follows:

Address: Prakšice 331, 687 56 Prakšice
Email: info@momkii.com
Telephone: +420 770 12 22 11

2. Sources, Categories and Legal Basis for the Processing of Personal Data
3. For the purposes of this Policy, Personal Data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person (hereinafter referred to as "Personal Data").
4. We process such Personal Data that you provide directly to us when communicating with HRAČKOLKA s.r.o., or on our website and when fulfilling an order. Your identification and contact details and the data necessary for the performance of the contract (see below) are therefore processed in accordance with legal regulations, in particular Article 6(1)(b) and (c) of the GDPR.
5. In accordance with the above, we manage and process such Personal Data that:

• are necessary for processing an order and for accounting operations for the period that is technologically necessary for completing the purchase and any complaint or return of goods. You provide such data to us yourself and voluntarily at the time of creating an order and by agreeing to the Terms and Conditions (hereinafter referred to as the "T&C"). This mainly concerns the first name and surname provided by you, the billing or delivery address, Company ID, VAT ID and telephone number. In the case of registration for a personal account on our website, these data may also include a username and password. These data allow us to clearly assign an order or another request to your person and to contact you.

1. We also process, for example:

• information obtained by HRAČKOLKA s.r.o. itself when monitoring user behaviour on the website. This mainly concerns your name, e-mail, telephone number, but also cookies, IP address and, where applicable, photographs or video,
• information about newsletter subscription settings, your participation in competitions or surveys and cookie settings. More detailed conditions for cookie settings are set out in the document Information on the Use of Cookies,
• details about your orders and other requests, about the method of delivery and payment for goods, about your specific requirements or complaints,
• data about behaviour on the website, in particular information about viewed products and choices made, data about the device, system or browser used, IP address, or location derived from it, including data obtained through the use of cookies,
• information that you provide through contact forms on the website and during telephone or other communication with employees of HRAČKOLKA s.r.o.

The legal basis for the processing of Personal Data for this handling is, pursuant to Article 6(1)(f) of the GDPR, either the legitimate interest of the Controller in providing direct marketing, or your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, in the event that no order for goods or services has been placed.

3. Purpose of the Processing of Personal Data
4. HRAČKOLKA s.r.o. processes your Personal Data only on the basis of your consent or another legal basis, for the following purposes:

• Performance of the contractual relationship, i.e. processing your order and exercising the rights and obligations arising from the contractual relationship between you and HRAČKOLKA s.r.o. Providing your Personal Data is a necessary requirement for the conclusion and performance of the contract; without providing such data, it would not be possible to conclude the contract or for the Controller to perform it, including the completion of your registration on the website.
• Compliance with legal obligations towards the state, in particular for tax and accounting purposes.
• Sending commercial communications and offering products and services, i.e. carrying out marketing activities by means of e-mail, SMS or telephone calls.
• Statistical purposes, i.e. anonymous monitoring of website traffic, the number of visitors, the time spent on the website, and the type of device from which you access the website. We manage and process these data in order to improve the services we provide and to offer relevant content to our customers.
• Legitimate interest, i.e. effective defence in the event of a dispute. Legitimate interest also includes processing for the purposes of fraud prevention (e.g. assessing the risk of concluding a contract), direct marketing (e.g. offering relevant services to existing customers), or ensuring network and information security. This list is provided by way of example only.
• Compliance with other legal obligations, including the provision of Personal Data and information to law enforcement authorities or other public authorities.

1. We do not carry out automated individual decision-making within the meaning of Article 22 of the GDPR.
2. Retention Period of Personal Data
3. HRAČKOLKA s.r.o. retains your Personal Data for no longer than:

• the period necessary for the exercise of the rights and obligations arising from the contractual relationship with you and for the period relevant to the enforcement of claims arising from such contractual relationships (i.e. for 10 years after the termination of the contractual relationship, typically from the completion of the purchase contract),
• a maximum of 7 years if you subscribe to commercial communications and your Personal Data are processed on the basis of your consent. Your Personal Data will be retained for a shorter period than stated above if your consent for marketing, remarketing, competitions or marketing surveys is withdrawn. You may easily express such withdrawal by changing the settings in your user profile or by using the contact details of HRAČKOLKA s.r.o. In the case of competitions and marketing surveys, processing is permitted only for the duration of your consent or until they have been evaluated,
• 1 year by means of cookies. If you visit our website, we consider it our legitimate interest to use cookies to monitor which pages you visit and subsequently use this information for remarketing and better advertising targeting (for example on social media). Our website uses both first-party and third-party cookies to achieve the above purpose,
• 4 years after the expiry of the warranty period for the goods, extended by the period during which a dispute is being conducted. We continuously strive to improve our services and, where appropriate, provide new and better services; we also seek to protect ourselves against activities that would hinder such efforts. Therefore, activities contributing to the achievement of this objective constitute our legitimate interest,
• 5 years from your last login to our website if you order any of our products from the e-shop. We consider this to be our legitimate interest and, for this purpose, we collect your Personal Data (e.g. e-mail address, name, gender), information about which pages you visit on our website, what you click on in e-mails, and when you most frequently open e-mails. We also use these data for sending newsletters and other direct marketing communications (sending and displaying commercial communications). These commercial communications contain offers of related products that you have previously ordered or purchased from HRAČKOLKA s.r.o. You may unsubscribe from these commercial communications, as well as from newsletters, at any time using the contact details provided in this Policy. You may also unsubscribe from newsletters at any time by clicking the "unsubscribe" button in the footer of each e-mail,
• 3 years from the moment you contact us via Facebook Messenger or through the chat available directly on our website. In this case, we consider it our legitimate interest to send you newsletter messages. This activity will continue for a maximum period of 3 years from the last contact or until you object to such communication,
• 3 years from the date of a telephone call with us. Telephone calls are not routinely recorded. If recordings are made on the basis of a legitimate interest and it is necessary to retain them, we keep them only for the shortest period necessary,
• only for the period agreed individually with you during which information about your experience with HRAČKOLKA s.r.o. products, including your comments or photographs of HRAČKOLKA s.r.o. products, may be published. The exact scope of the published information and other conditions are agreed with you individually. Such information may be published in particular on the HRAČKOLKA s.r.o. website, HRAČKOLKA s.r.o. profiles, social media platforms, or in other media.

1. After the retention period for Personal Data has expired, HRAČKOLKA s.r.o., as the Controller, shall delete the Personal Data. The Personal Data shall also be deleted if they are no longer necessary for the purposes for which they are processed, or if you withdraw your consent to the processing of Personal Data, or if you object to their processing on the basis of the Controller's legitimate interest and HRAČKOLKA s.r.o. is unable to continue processing such data on any other legal basis. Personal Data shall also be deleted if it is confirmed that HRAČKOLKA s.r.o. has processed the Personal Data in violation of applicable legal regulations. Upon the exercise of this right, HRAČKOLKA s.r.o. shall first determine whether the conditions for the deletion of the Personal Data have been met and, where appropriate, shall delete your data in whole or in part.
2. Access to Personal Data
3. Your Personal Data are processed for all of the above purposes primarily by HRAČKOLKA s.r.o. and its employees. All such persons are bound by an obligation of confidentiality regarding any Personal Data they become aware of.
4. The recipients of your Personal Data also include:

• persons involved in the delivery of goods or services or in the processing of payments,
• persons providing website operation services or other services related to the HRAČKOLKA s.r.o. website, for example, the provider of the internet solution,
• persons providing marketing services,
• competent authorities and other authorised persons where required by legal regulations or by binding decisions of courts or other competent authorities,
• the Heureka.cz portal; we provide your e-mail address and information about the purchased goods for the purpose of processing and sending a questionnaire as part of the Verified by Customers programme.

1. HRAČKOLKA s.r.o., as the Controller, does not intend to transfer Personal Data to a country outside the European Union or to an international organisation, except where necessary for the delivery of goods outside the European Union. Recipients of Personal Data in third countries include providers of mailing services and cloud services.
2. In the event of a merger of HRAČKOLKA s.r.o. with another entity, or its acquisition by another entity, as well as in the event of any change of ownership of HRAČKOLKA s.r.o., the Personal Data may be disclosed or transferred to the new owner.
3. Your Rights
4. As a data subject, under the applicable legislation and, in particular, under and to the extent provided by the GDPR, you have the following rights, which you may exercise at any time. These include the right:

• to access your Personal Data (Article 15 GDPR) and information relating to them. This right includes the right to obtain confirmation as to whether or not your Personal Data are being processed and, where that is the case, to gain access to your Personal Data and to information including, but not limited to, what Personal Data are being processed, for what purposes they are processed, how they are handled, how they are protected, how long they are retained, etc. If you have any questions regarding the management and processing of your Personal Data and cannot find the answer in this Policy, HRAČKOLKA s.r.o. will provide you with an explanation or any additional information. If copies of your processed Personal Data are provided at your request, HRAČKOLKA s.r.o. is entitled to charge a reasonable fee not exceeding the actual costs incurred.
• to rectification of Personal Data (Article 16 GDPR). If you discover that your Personal Data are processed inaccurately or are incomplete or incorrect, HRAČKOLKA s.r.o. will make the appropriate corrections or additions. In order to speed up the correction of your Personal Data, we recommend updating your Personal Data directly in your user profile.
• to an explanation. You have this right if you suspect that your Personal Data are being processed unlawfully.
• to erasure of Personal Data (Article 17 GDPR) where your Personal Data are no longer necessary for the purposes for which they were processed, where you have withdrawn the consent on which the processing was based and there is no other legal basis for processing, where you have objected to the processing as described below and, following the assessment of your objection, it is determined that in the particular situation your interests override our interests in processing those Personal Data. You are also entitled to this right where your Personal Data have been processed unlawfully or where such obligation is imposed by specific legal regulations.
• to restriction of processing (Article 18 GDPR) where the accuracy of the Personal Data is contested, where processing is carried out without a proper legal basis, where the Personal Data are no longer needed for the specified purposes, or where an objection to the processing of the Personal Data has been raised. Restriction of processing is generally temporary and lasts until HRAČKOLKA s.r.o. ensures the conditions for further processing or proceeds with the erasure of the Personal Data.
• to object to the processing (Article 21 GDPR) of your Personal Data processed by HRAČKOLKA s.r.o. on the basis of its legitimate interest, public interest, or in the exercise of official authority. If there are specific reasons on your part, you may object to the processing of your Personal Data through our contact points. Unless the Controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms, it will cease processing your Personal Data without undue delay.
• to data portability, where the processing of Personal Data is carried out by automated means and the additional conditions set out in Article 20 GDPR are fulfilled.
• to withdraw your consent to the processing of Personal Data in writing or electronically to the address or e-mail address of the Controller specified in this Policy.
• to lodge a complaint with the Office for Personal Data Protection if you believe that HRAČKOLKA s.r.o. processes your Personal Data in violation of your right to privacy or personal life or your right to the protection of Personal Data, or to seek judicial protection. The supervisory authority under the GDPR in the Czech Republic is the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, www.uoou.cz.

1. Please note that, pursuant to the amendment to Act No. 235/2004 Coll., on Value Added Tax, as amended, Personal Data contained in an invoice that has already been issued cannot be deleted or modified.
2. Please note that we cannot comply with your request for the erasure or restriction of the processing of your Personal Data where we need such data for the establishment, exercise or defence of our legal claims (for example, if we record an outstanding receivable owed by you or in the case of ongoing complaint proceedings).
3. Essential information about your payment card is not stored by HRAČKOLKA s.r.o., but by our payment gateway. Therefore, these data cannot be deleted by us and you must contact the payment gateway through which you made the payment.
4. We always recommend that you first exercise all your rights, request an explanation, or request the cessation of unwanted processing of your Personal Data through the contact details provided in this Policy.
5. Security of Personal Data
6. HRAČKOLKA s.r.o. takes appropriate measures to ensure the security of your Personal Data. The processing of Personal Data is carried out in full compliance with the applicable legal regulations, including the GDPR.
7. In order to prevent unauthorised access to and misuse of your Personal Data, we have implemented appropriate technical and organisational measures. These measures are continuously monitored, tested and improved by HRAČKOLKA s.r.o.
8. Your Personal Data are stored in databases and systems to which only those persons who need to handle the Personal Data for the purposes specified in this Policy have access, and only to the extent necessary.
9. All communication between your device and our web servers is encrypted. Login credentials are hashed, and all your Personal Data are stored exclusively on servers located in secure data centres with restricted, carefully controlled and audited access. We do not have your passwords in our system and do not store them in our database.
10. Final Provisions
11. By submitting an order through the online order form, you confirm that you have read this Policy and that you accept it in its entirety.
12. You agree to this Policy by ticking the consent box in the online form and thereby also confirm that you have read the Privacy Policy and accept it in its entirety.
13. HRAČKOLKA s.r.o. reserves the right to amend this Policy.
14. The current version of the Privacy Policy of HRAČKOLKA s.r.o. will be published on its website and will always be available at the registered office and business premises of HRAČKOLKA s.r.o. and at momkii.com.
15. This Policy is valid and effective as of 27 June 2026.